Endron is a San Francisco based womenswear label that I was founded in 2017, designed for the modern minimalist at heart. To let individuals add personality to the clothes, the brand creates a young, independent vibe with details in creativity.

San Francisco 2017

Based around the historical city San Francisco with its vivid weather, endron inspired by its beauty of variety. Wind, fog, mingle with rain and sun, as iconic as daily life of San Francisco, become the elements of classical silhouette with sophisticated and unique design.

In pursuit of realistic design endron found simplicity in the basic. By refining every last detail from different materials to make each piece has its own charm. Endron pursue simple, but yet simple.

Our two designers from different background share the same pursuit, they’re not only representing the new generation of young people but also making a fashion sense of “Simplicity is complexity resolved”.